[{"item_id":11620403,"premium_state":"free","item_slug":"privacy-does-really-matter-in-podcasting","item_title":"Privacy does really matter in Podcasting","release_date":"Oct 13, 2019","comment_count":0,"item_body_clean":"(This article original was posted in Podcast Business Journal on June 6th 2019 - I am re-posting here so as to make on going updates on this topic)   There is no opt-in for podcast listeners when it comes to tracking. Let me rephrase and emphasize that: THERE IS NO OPT-IN IN PODCASTING FOR TRACKING LISTENERS AND THEIR PERSONAL DATA. When someone visits a website or blog where an ad is being displayed, there is typically an option on that page to ask the visitor if they want to opt-in to being tracked and their personal data collected and shared (okay it is not worded exactly like that, but that\u2019s what they are agreeing to when they say yes). Remember that little thing called GDPR from 2018? Yeah it was kinda at the heart of those changes. Part of GDPR basically said you have to get people to opt-in to such tracking activities \u2014 as it should be. If you don\u2019t remember it and are in the U.S., stick around for a bit, CCPA is coming your way in California on January 1, 2020 and it is like GDPR but even a little stricter on data collection and what constitutes personal data. In podcasting, those listening to your episodes for the most part do so from a service\/site that is not yours. Apple Podcasts is the biggest of said services \u2014 with over 60% of the market share for consumption. There is, for most listeners of podcasts, just no opportunity to ask them if they want to opt-in to being tracked and their personal data being shared with third parties. I don\u2019t think anyone who covers the podcasting space, or knows anything about it, would argue that your RSS feed via an aggregator app is by far the number one way content is consumed. At Libsyn, it has been over 90% of consumption from the RSS feed and aggregator apps for quite some time. And that >90% of consumption does not offer any way for people to opt-in to anything. So given all that, I want to share some quotes I found or received from a few different services that claim they are for the podcasting space. To protect the guilty, names have been changed. First up, this is from an email from Mr. Blue: \u201cWhen our tag fires, we are hoping to get the listener IP address as well as the listener UserAgent. We use the IP address to match to our U.S. residential device graph in order to match the exposure to a conversion coming through via a pixel or other 3rd party data.\u201c Per GDPR, you cannot collect personal data and share it with a third party without the person opting into such activities \u2014 and we already established there is no opt-in. Per what is \u201cpersonal data\u201d: \u201cNatural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as Internet protocol (IP) addresses, cookie identifiers or other identifiers.\u201d Yeah, so Mr. Blue checks off those boxes on doing everything you are not allowed to do with GDPR and also CCPA. Brilliant! Next, this is from Mr. Brown\u2019s site: \u201cWe collect behavioral and performance metrics that podcasters and advertisers need to make informed decisions. Mr. Brown gives you unprecedented detailed audience data including who, what, when, where, and how they\u2019re listening to your podcast. Get an unfair advantage with the ultimate in podcast analytics. Data can be a beautiful thing.\u201d Here is a quick definition of \u201cstalking\u201d from Wikipedia: \u201cStalking is unwanted and\/or repeated surveillance by an individual or group towards another person\u201d \u2014 and that is exactly what Mr. Brown just described. There is nothing \u201cbeautiful\u201d about letting your listeners be stalked, and when they figure it out \u2013 and figure it out they will (podcast listeners are a highly educated group) \u2014 your listeners are not going to be happy with those that set them up for said stalking. From Mr. Blonde\u2019s press release: \u201cMr. Blonde is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising. Consumers will receive notice and have the ability to opt out of targeted advertising via a link included in the descriptions of podcasts the user downloads.\u201d Wait, let me get this right: their service is opt-out! Okay, tone deafness aside, that is not how the laws work, and is simply unethical (or so say 83% of people). And do you think any listeners would even see that link in the description of the podcast they download? Which means, I guess, digging into the ID3 tags if it is downloading. Yeah, that is what the average podcast consumer will do \u2014 I\u2019ll buy that for a dollar. And finally from Mr. Pink\u2019s site they said the following: \u201cMr. Pink\u2019s Analytics is the first product to connect podcast downloads with on-site activity. We do this by determining who downloads via an RSS integration and matching them with onsite activity via JavaScript integration.\u201d Whenever a podcast analytics or hosting company use the word \u201cwho,\u201d it is the same as saying we stalk your users and they have no idea. It is one thing to offer up an ad in your episode \u2014 the listener can always choose to skip through it. (By the way,  most listeners do not skip ads on podcasts). But it is completely different now that your listener requested an episode from your show and were opted into a third-party database and stalked online. There is no option for your audience to opt-in to this type of activity \u2014 that is just how podcasting works. I tried explaining how podcasting works to one of the companies above, and they said, \u201cIf that is how it really works and it will not change, we might as well throw in the towel.\u201d Yes \u2014 yes you should! These companies, and the others that will follow, do not at all care about the podcasting space, and their actions will result in a blemish on this industry if they are adopted and used by podcasters. And the worst part about all of this is that recent reports show that  targeted ads do not work any better than non-targeted ads. So all this stalking going on is not even going to be effective. If a service says they can tell you the who, what, when, where, and how of your listeners, it is not just creepy it is against GDPR and CCPA. Run away. Run away.   UPDATE 1:  There are more bad actors jumping on the stalking your audience bandwagon.  One advertising network that used to just deal with mid-roll ads recently told their podcasters they need to move to a new service where ads will be inserted and per tracking - \"Compatible with 3rd party pixels for verification, attribution, etc.\"   This is again stalking of a podcasters audience.  When you see the word \"attribution\" and also the words \"3rd party\" in podcast land that is big NO NO - it is in violation of GDPR and CCPA and again per above just wrong and creepy - don't subject your audience to this.  ","item_body":"\u003Cp\u003E(This article original was posted in \u003Ca href=\n\"https:\/\/podcastbusinessjournal.com\/privacy-vs-podcasting\/\" target=\n\"_blank\" rel=\"noopener\"\u003EPodcast Business Journal\u003C\/a\u003E on June 6th\n2019 - I am re-posting here so as to make on going updates on this\ntopic)\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003EThere is no opt-in for podcast listeners when it comes to\ntracking.\u003C\/p\u003E\n\u003Cp\u003ELet me rephrase and emphasize that: THERE IS NO OPT-IN IN\nPODCASTING FOR TRACKING LISTENERS AND THEIR PERSONAL DATA.\u003C\/p\u003E\n\u003Cp\u003EWhen someone visits a website or blog where an ad is being\ndisplayed, there is typically an option on that page to ask the\nvisitor if they want to opt-in to being tracked and their personal\ndata collected and shared (okay it is not worded exactly like that,\nbut that\u2019s what they are agreeing to when they say yes). Remember\nthat little thing called GDPR from 2018? Yeah it was kinda at the\nheart of those changes. Part of GDPR basically said you have to get\npeople to opt-in to such tracking activities \u2014 \u003Cem\u003Eas it should\nbe\u003C\/em\u003E. If you don\u2019t remember it and are in the U.S., stick around\nfor a bit, CCPA is coming your way in California on January 1, 2020\nand it is like GDPR but even a little stricter on data collection\nand what constitutes personal data.\u003C\/p\u003E\n\u003Cp\u003EIn podcasting, those listening to your episodes for the most\npart do so from a service\/site that is \u003Cem\u003Enot\u003C\/em\u003E yours. Apple\nPodcasts is the biggest of said services \u2014 with over 60% of the\nmarket share for consumption. There is, for most listeners of\npodcasts, just no opportunity to ask them if they want to opt-in to\nbeing tracked and their personal data being shared with third\nparties.\u003C\/p\u003E\n\u003Cp\u003EI don\u2019t think anyone who covers the podcasting space, or knows\nanything about it, would argue that your RSS feed via an aggregator\napp is by far the number one way content is consumed. At Libsyn, it\nhas been over 90% of consumption from the RSS feed and aggregator\napps for quite some time. And that >90% of consumption does not\noffer any way for people to opt-in to anything.\u003C\/p\u003E\n\u003Cp\u003ESo given all that, I want to share some quotes I found or\nreceived from a few different services that claim they are for the\npodcasting space. To protect the guilty, names have been\nchanged.\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFirst up, this is from an email from Mr.\nBlue:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u201cWhen our tag fires, we are hoping to get the listener IP\naddress as well as the listener UserAgent. We use the IP address to\nmatch to our U.S. residential device graph in order to match the\nexposure to a conversion coming through via a pixel or other 3rd\nparty data.\u201c\u003C\/p\u003E\n\u003Cp\u003EPer GDPR, you cannot collect personal data and share it with a\nthird party without the person opting into such activities \u2014 and we\nalready established there is no opt-in. Per what is \u201cpersonal\ndata\u201d:\u003C\/p\u003E\n\u003Cp\u003E\u201cNatural persons may be associated with online identifiers\nprovided by their devices, applications, tools and protocols, such\nas Internet protocol (IP) addresses, cookie identifiers or other\nidentifiers.\u201d\u003C\/p\u003E\n\u003Cp\u003EYeah, so Mr. Blue checks off those boxes on doing everything you\nare not allowed to do with GDPR and also CCPA. Brilliant!\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ENext, this is from Mr. Brown\u2019s site:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u201cWe collect behavioral and performance metrics that podcasters\nand advertisers need to make informed decisions. Mr. Brown gives\nyou unprecedented detailed audience data including who, what, when,\nwhere, and how they\u2019re listening to your podcast. Get an unfair\nadvantage with the ultimate in podcast analytics. Data can be a\nbeautiful thing.\u201d\u003C\/p\u003E\n\u003Cp\u003EHere is a quick definition of \u201cstalking\u201d from Wikipedia:\n\u201cStalking is unwanted and\/or repeated surveillance by an individual\nor group towards another person\u201d \u2014 and that is exactly what Mr.\nBrown just described. There is nothing \u201cbeautiful\u201d about letting\nyour listeners be stalked, and \u003Cem\u003Ewhen\u003C\/em\u003E they figure it out \u2013\nand figure it out they will (podcast listeners are a highly\neducated group) \u2014 your listeners are not going to be happy with\nthose that set them up for said stalking.\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFrom Mr. Blonde\u2019s press release:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u201cMr. Blonde is committed to consumer privacy, making consumers\naware of how their data is being used, and providing the ability to\nopt-out of targeted advertising. Consumers will receive notice and\nhave the ability to opt out of targeted advertising via a link\nincluded in the descriptions of podcasts the user downloads.\u201d\u003C\/p\u003E\n\u003Cp\u003EWait, let me get this right: their service is \u003Cem\u003Eopt-out\u003C\/em\u003E!\nOkay, tone deafness aside, that is not how the laws work, and is\nsimply unethical (\u003Ca href=\n\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2019\/02\/09\/83-of-consumers-believe-personalized-ads-are-morally-wrong-survey-says\/#17007a1119f5\"\u003Eor\nso say 83% of people\u003C\/a\u003E). And do you think any listeners would\neven see that link in the description of the podcast they download?\nWhich means, I guess, digging into the ID3 tags if it is\ndownloading. Yeah, that is what the average podcast consumer will\ndo \u2014 I\u2019ll buy that for a dollar.\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EAnd finally from Mr. Pink\u2019s site they said the\nfollowing:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u201cMr. Pink\u2019s Analytics is the first product to connect podcast\ndownloads with on-site activity. We do this by determining who\ndownloads via an RSS integration and matching them with onsite\nactivity via JavaScript integration.\u201d\u003C\/p\u003E\n\u003Cp\u003EWhenever a podcast analytics or hosting company use the word\n\u201cwho,\u201d it is the same as saying we stalk your users and they have\nno idea.\u003C\/p\u003E\n\u003Cp\u003EIt is one thing to offer up an ad in your episode \u2014 the listener\ncan always choose to skip through it. (By the way, \u003Ca href=\n\"https:\/\/medium.com\/lawsonmedia\/no-people-arent-skipping-your-podcast-ads-bb43d708d1db\"\u003E\nmost listeners do not skip ads on podcasts\u003C\/a\u003E). But it is\ncompletely different now that your listener requested an episode\nfrom your show and were opted into a third-party database and\nstalked online.\u003C\/p\u003E\n\u003Cp\u003EThere is no option for your audience to opt-in to this type of\nactivity \u2014 that is just how podcasting works. I tried explaining\nhow podcasting works to one of the companies above, and they said,\n\u201cIf that is how it really works and it will not change, we might as\nwell throw in the towel.\u201d \u003Cem\u003EYes \u2014 yes you should!\u003Cbr\u003E\u003C\/em\u003E\u003C\/p\u003E\n\u003Cp\u003EThese companies, and the others that will follow, do not at all\ncare about the podcasting space, and their actions will result in a\nblemish on this industry if they are adopted and used by\npodcasters. And the worst part about all of this is that recent\nreports show that \u003Ca href=\n\"https:\/\/techcrunch.com\/2019\/05\/31\/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests\/\"\u003E\ntargeted ads do not work any better than non-targeted ads\u003C\/a\u003E.\u003C\/p\u003E\n\u003Cp\u003ESo all this stalking going on is not even going to be\neffective.\u003C\/p\u003E\n\u003Cp\u003EIf a service says they can tell you the who, what, when, where,\nand how of your listeners, it is not just creepy it is against GDPR\nand CCPA.\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ERun away. \u003Cem\u003ERun away.\u003C\/em\u003E\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EUPDATE 1:  \u003C\/em\u003E\u003C\/strong\u003EThere are more bad\nactors jumping on the stalking your audience bandwagon.  One\nadvertising network that used to just deal with mid-roll ads\nrecently told their podcasters they need to move to a new service\nwhere ads will be inserted and per tracking - \u003Cem\u003E\"Compatible with\n3rd party pixels for verification, attribution, etc.\u003Cspan class=\n\"Apple-converted-space\"\u003E\"  \u003C\/span\u003E\u003C\/em\u003E \u003Cspan class=\n\"Apple-converted-space\"\u003EThis is again stalking of a podcasters\naudience.  When you see the word \"attribution\" and also\nthe words \"3rd party\" in podcast land that is big NO NO - it is in\nviolation of GDPR and CCPA and again per above just wrong and\ncreepy - don't subject your audience to this. \u003C\/span\u003E\u003C\/p\u003E\n","item_body_short":"\u003Cp\u003E(This article original was posted in \u003Ca href=\n\"https:\/\/podcastbusinessjournal.com\/privacy-vs-podcasting\/\" target=\n\"_blank\" rel=\"noopener\"\u003EPodcast Business Journal\u003C\/a\u003E on June 6th\n2019 - I am re-posting here so as to make on going updates on this\ntopic)\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003EThere is no opt-in for podcast listeners when it comes to\ntracking.\u003C\/p\u003E\n\u003Cp\u003ELet me rephrase and emphasize that: THERE IS NO OPT-IN IN\nPODCASTING FOR TRACKING LISTENERS AND THEIR...\u003C\/p\u003E\n","full_item_url":"http:\/\/podcast411.libsyn.com\/privacy-does-really-matter-in-podcasting","image_content_id":null,"web_image_content_id":null,"image_url":"http:\/\/assets.libsyn.com\/item\/11620403","extra_content":[],"display_download_link":false},{"item_id":5311006,"premium_state":"free","item_slug":"sorry-virginia-there-is-no-such-thing-as-the-perfect-length-for-a-podcast","item_title":"Sorry Virginia there is no such thing as the perfect length for a podcast.","release_date":"Apr 29, 2017","comment_count":0,"item_body_clean":"One of the first questions I get about podcasting and likely the most common question overall for this space is \u201cWhat is the right length for a podcast?\u201d   Sadly there are a bunch of at best \u201cfake news\u201d reports on this with bad info based I am guessing on assumptions and pulling data from their nether regions.  Because what some of these bad posts are saying is \u201cThe ideal length of a podcast is 22 Minutes\u201d or some other number less than 30 minutes.     The problem is this is not based at all on what podcasts people are actually consuming.  If you look at the real data on downloads for podcasts it is a very very different picture.  The following data is based on the downloads for all new episodes released in the month of January and measured to the end of February across libsyn.  (Libsyn - for those not in the know - is the largest \/ oldest podcast host with 4.6 Billion downloads in 2016 - more than all the \u201cPublic Media\u201d podcasts combined and doubled and then some.  So it is big data, relevant data and definitely statistically relevant.)  Looking at those episodes released in January that had over 100,000 downloads by the end of February here is what the data showed.  (Warning - you are about to see real numbers if this is something you are not used to - you might want to turn down the brightness on your screen.)   >84% of all those shows had episodes 51 Minutes or longer.   <10% of all those shows had episodes 30 Minutes or shorter.   >12% of all those shows had episode 2 hours or longer.   Disagree with what is above - then read this   To say the ideal length of podcast is <30 minutes is not at all supported by the voting Podcast listeners did when they actually downloaded episodes.  Or as Tom Webster said in his post:      \u201cwith these top podcasts, length isn't exactly hurting them. So, people who insist that a podcast should be short don't exactly have a lot of supporting data to back that up.\u201d   Nick Quah in his private newsletter called out the data above saying: \u201cThe argument made by Libsyn's research is, of course, considerably flawed, in case it wasn't immediately clear to you. It's really bad use of data. It only really tells us how podcast publishers are behaving, and not at all about how podcast consumers are expressing their preferences. \u201c   WRONG, WRONG & WRONG!!!!.  It tells exactly the opposite of that.  It shows exactly which Podcasts the consumers are preferring because we looked at ONLY those shows with >100,000 downloads per episode - i.e. the shows consumers preferred the most.  This is out of >35,000 shows hosted on libsyn which runs the full gamut of format types and producer levels.  This includes shows from some Public Media stations and other professional media producers, celebrities, churches, indie podcasters, business\u2019s, including repurposed content and original content.  Every genre had downloads in January.  It was as close as possible to the complete picture for types of podcasts available.  Out of all those podcasts - the ones that generated over 100,000 downloads per episode was also very varied including shows from indie Podcasters, Professional Producers, Celebrities, Public Media and more.     Those results show EXACTLY what podcast consumers preferences are - consumers voted with their downloads.  Nick was completely wrong with his assumption and calling me out on this.  Something I told him and to his credit he said he will address.     One thing we both agreed on is that there is no ideal length.  And by no means was I saying with our data that podcasts SHOULD be longer.  When I present this data I always add this caveat - just because most popular shows are long - does not mean being long will make you popular.  There are great examples of short and successful shows - Lore & Grammar Girl.  What I say to producers is that they should ignore anyone that tells you there is an ideal length - and release the episode at the length you feel comfortable doing.  If you have 47 minutes of content you do a 47 minute episode, you have 96 minutes of content you do a 96 minute episode.  The worst thing you can do is to take 15 Minutes of content and stretch it out over two hours - that is Star Wars Episode 1 and that is not good.     The next worst thing is to cut down episodes to a shorter length because someone that thinks they are an expert says that the ideal length is 22 minutes - it is NOT.  Most people consume on a mobile device (>86% of downloads overall) and a lot of that consumption happens on the go.  People do not want to have to search for the next episode while driving - having a longer episode gets them covered from point A to point B and beyond.     I will conclude this with how I ended my emails with Nick:  I will stand behind what I reported - which again is ignore the BS about shorter is ideal - there is no ideal length of a podcast - and the facts from the data we have, indicates the majority of the most popular shows are actually >51 minutes in length - which kills the argument about shorter is better or ideal.  Put a fork in it - that argument is dead.     ","item_body":"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EOne of the first questions I get\nabout podcasting and likely the most common question overall for\nthis space is \u201cWhat is the right length for a podcast?\u201d  \nSadly there are a bunch of at best \u201cfake news\u201d reports on this with\nbad info based I am guessing on assumptions and pulling data from\ntheir nether regions.  Because what some of these bad posts\nare saying is \u201cThe ideal length of a podcast is 22 Minutes\u201d or some\nother number less than 30 minutes.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EThe problem is this is not based\nat all on what podcasts people are actually consuming.  If you\nlook at the real data on downloads for podcasts it is a very very\ndifferent picture.  The following data is based on the\ndownloads for all new episodes released in the month of January and\nmeasured to the end of February across libsyn.  \u003Cem\u003E(Libsyn -\nfor those not in the know - is the largest \/ oldest podcast host\nwith 4.6 Billion downloads in 2016 - more than all the \u201cPublic\nMedia\u201d podcasts combined and doubled and then some.  So it is\nbig data, relevant data and definitely statistically\nrelevant.)\u003C\/em\u003E  Looking at those episodes released in January\nthat had over 100,000 downloads by the end of February here is what\nthe data showed.  (\u003Cem\u003E\u003Cstrong\u003EWarning\u003C\/strong\u003E - you are\nabout to see real numbers if this is something you are not used to\n- you might want to turn down the brightness on your\nscreen.\u003C\/em\u003E)\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E>84% of all those shows had\nepisodes 51 Minutes or longer.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E<10% of all those shows had\nepisodes 30 Minutes or shorter.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003E>12% of all those shows had\nepisode 2 hours or longer.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/theoatmeal.com\/comics\/believe\" target=\n\"_blank\"\u003EDisagree with what is above - then read this\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ETo say the ideal length of\npodcast is <30 minutes is not at all supported by the voting\nPodcast listeners did when they actually downloaded episodes. \nOr as \u003Ca href=\n\"http:\/\/brandsavant.com\/brandsavant\/how-long-should-a-podcast-be\"\ntarget=\"_blank\"\u003ETom Webster said in his post\u003C\/a\u003E: \n \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp style=\"padding-left: 30px;\"\u003E\u003Cspan style=\n\"font-size: 14pt;\"\u003E\u003Cem\u003E\u201cwith these top podcasts, length isn't\nexactly hurting them. So, people who insist that a podcast should\nbe short don't exactly have a lot of supporting data to back that\nup.\u201d\u003C\/em\u003E\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003ENick Quah in his private\nnewsletter called out the data above saying:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp style=\"padding-left: 30px;\"\u003E\u003Cspan style=\n\"font-size: 14pt;\"\u003E\u003Cem\u003E\u201cThe argument made by Libsyn's research is,\nof course, considerably flawed, in case it wasn't immediately clear\nto you. It's really bad use of data. It only really tells us how\npodcast publishers are behaving, and not at all about how podcast\nconsumers are expressing their preferences. \u201c\u003C\/em\u003E\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp style=\"padding-left: 30px;\"\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EWRONG, WRONG &\nWRONG!!!!.  It tells exactly the opposite of that.  It\nshows exactly which Podcasts the consumers are preferring\nbecause we looked at ONLY those shows with >100,000 downloads\nper episode - i.e. the shows consumers preferred the most. \nThis is out of >35,000 shows hosted on libsyn which runs the\nfull gamut of format types and producer levels.  This includes\nshows from some Public Media stations and other professional media\nproducers, celebrities, churches, indie podcasters, business\u2019s,\nincluding repurposed content and original content.  Every\ngenre had downloads in January.  It was as close as possible\nto the complete picture for types of podcasts available. \nOut of all those podcasts - the ones that generated over\n100,000 downloads per episode was also very varied including shows\nfrom indie Podcasters, Professional Producers, Celebrities, Public\nMedia and more.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EThose results show EXACTLY what\npodcast consumers preferences are - consumers voted with their\ndownloads.  Nick was completely wrong with his assumption and\ncalling me out on this.  Something I told him and to his\ncredit he said he will address.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EOne thing we both agreed on is\nthat there is no ideal length.  And by no means was I saying\nwith our data that podcasts SHOULD be longer.  When I present\nthis data I always add this caveat - just because most popular\nshows are long - does not mean being long will make you\npopular.  There are great examples of short and successful\nshows - Lore & Grammar Girl.  What I say to producers is\nthat they should ignore anyone that tells you there is an ideal\nlength - and release the episode at the length you feel comfortable\ndoing.  If you have 47 minutes of content you do a 47 minute\nepisode, you have 96 minutes of content you do a 96 minute\nepisode.  The worst thing you can do is to take 15 Minutes of\ncontent and stretch it out over two hours - that is Star Wars\nEpisode 1 and that is not good.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EThe next worst thing is to cut\ndown episodes to a shorter length because someone that thinks they\nare an expert says that the ideal length is 22 minutes - it is\nNOT.  Most people consume on a mobile device (>86% of\ndownloads overall) and a lot of that consumption happens on the\ngo.  People do not want to have to search for the next episode\nwhile driving - having a longer episode gets them covered from\npoint A to point B and beyond.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EI will conclude this with how I\nended my emails with Nick:  I will stand behind what I\nreported - which again is ignore the BS about shorter is ideal -\n\u003Cstrong\u003Ethere is no ideal length of a podcast\u003C\/strong\u003E - and the\nfacts from the data we have, indicates the majority of the most\npopular shows are actually >51 minutes in length - which kills\nthe argument about shorter is better or ideal.  Put a fork in\nit - that argument is dead.  \u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n","item_body_short":"\u003Cp\u003E\u003Cspan style=\"font-size: 14pt;\"\u003EOne of the first questions I get\nabout podcasting and likely the most common question overall for\nthis space is \u201cWhat is the right length for a podcast?\u201d  \nSadly there are a bunch of at best \u201cfake news\u201d reports on this with\nbad info based I am guessing on assumptions and pulling data from\ntheir nether regions. ...\u003C\/span\u003E\u003C\/p\u003E\n","full_item_url":"http:\/\/podcast411.libsyn.com\/sorry-virginia-there-is-no-such-thing-as-the-perfect-length-for-a-podcast","image_content_id":null,"web_image_content_id":null,"image_url":"http:\/\/assets.libsyn.com\/item\/5311006","extra_content":[],"display_download_link":false},{"item_id":4623649,"premium_state":"free","item_slug":"411-item-0233-aaron-mahnke-host-of-the-lore-podcast","item_title":"411 iTem 0233 - Aaron Mahnke - Host of the Lore Podcast","release_date":"Aug 28, 2016","comment_count":0,"item_body_clean":"411 iTem 0233 - Aaron Mahnke - Host of the Lore Podcast Give us a call - 206-666-4357 Send us an email - podcast411@gmail.com   Links Mentioned in this Episode: Lore Podcast Website Lore - iTunes Link Let\u2019s Make Mistakes 99% Invisible  Hello from the Magic Tavern Still Untitled with Adam Savage The Allusionist Chadlawson.com Wikipedia link Gale Anne Hurd HollyWood Reporter Article on Lore Criminal  Welcome to the NightVale Snap Judgement Boston Book Festival Ep 78 of the Feed My Speaking Events     ","item_body":"\u003Cp\u003E411 iTem 0233 - Aaron Mahnke - Host of the Lore Podcast\u003C\/p\u003E\n\u003Cp\u003EGive us a call - 206-666-4357\u003C\/p\u003E\n\u003Cp\u003ESend us an email - \u003Ca href=\n\"mailto:podcast411@gmail.com\"\u003Epodcast411@gmail.com\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ELinks Mentioned in this Episode:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.lorepodcast.com\/\" target=\"_blank\"\u003ELore\nPodcast Website\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/lore\/id978052928?mt=2&ls=1\"\ntarget=\"_blank\"\u003ELore - iTunes Link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/lets-make-mistakes\/id432550963?mt=2\"\ntarget=\"_blank\"\u003ELet\u2019s Make Mistakes\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/99-invisible\/id394775318?mt=2\"\ntarget=\"_blank\"\u003E99% Invisible \u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/hello-from-the-magic-tavern\/id975078285?mt=2\"\ntarget=\"_blank\"\u003EHello from the Magic Tavern\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/still-untitled-adam-savage\/id586730504?mt=2\"\ntarget=\"_blank\"\u003EStill Untitled with Adam Savage\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/the-allusionist\/id957430475?mt=2\"\ntarget=\"_blank\"\u003EThe Allusionist\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.chadlawson.com\/\" target=\n\"_blank\"\u003EChadlawson.com\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"https:\/\/en.wikipedia.org\/wiki\/Gale_Anne_Hurd\" target=\n\"_blank\"\u003EWikipedia link Gale Anne Hurd\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"http:\/\/www.hollywoodreporter.com\/live-feed\/gale-anne-hurd-ben-silverman-886080\"\ntarget=\"_blank\"\u003EHollyWood Reporter Article on Lore\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/criminal\/id809264944?mt=2\"\ntarget=\"_blank\"\u003ECriminal \u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/welcome-to-night-vale\/id536258179?mt=2\"\ntarget=\"_blank\"\u003EWelcome to the NightVale\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/snap-judgment\/id283657561?mt=2\"\ntarget=\"_blank\"\u003ESnap Judgement\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"https:\/\/bostonbookfest.org\/\" target=\"_blank\"\u003EBoston\nBook Festival\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"http:\/\/thefeed.libsyn.com\/078-art19-omny-studio-and-social-media-playgrounds\"\ntarget=\"_blank\"\u003EEp 78 of the Feed\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/podcast411.libsyn.com\/speaking\" target=\n\"_blank\"\u003EMy Speaking Events\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n","item_body_short":"\u003Cp\u003E411 iTem 0233 - Aaron Mahnke - Host of the Lore Podcast\u003C\/p\u003E\n\u003Cp\u003EGive us a call - 206-666-4357\u003C\/p\u003E\n\u003Cp\u003ESend us an email - \u003Ca href=\n\"mailto:podcast411@gmail.com\"\u003Epodcast411@gmail.com\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ELinks Mentioned in this Episode:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.lorepodcast.com\/\" target=\"_blank\"\u003ELore\nPodcast Website\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/lore\/id978052928?mt=2&ls=1\"\ntarget=\"_blank\"\u003ELore - iTunes Link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/lets-make-mistakes\/id432550963?mt=2\"\ntarget=\"_blank\"\u003ELet\u2019s Make Mistakes\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/99-invisible\/id394775318?mt=2\"\ntarget=\"_blank\"\u003E99% Invisible \u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/hello-from-the-magic-tavern\/id975078285?mt=2\"\ntarget=\"_blank\"\u003EHello from the Magic Tavern\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/still-untitled-adam-savage\/id586730504?mt=2\"\ntarget=\"_blank\"\u003EStill Untitled with Adam Savage\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/the-allusionist\/id957430475?mt=2\"\ntarget=\"_blank\"\u003EThe Allusionist\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.chadlawson.com\/\"\u003E\u003C\/a\u003E\u003C\/p\u003E\n","full_item_url":"http:\/\/podcast411.libsyn.com\/411-item-0233-aaron-mahnke-host-of-the-lore-podcast","image_content_id":12592366,"web_image_content_id":12592356,"image_url":"http:\/\/assets.libsyn.com\/content\/12592366","web_image":"http:\/\/assets.libsyn.com\/content\/12592356","primary_content":{"file_class":"audio","content_type":"Standard","url":"http:\/\/traffic.libsyn.com\/podcast411\/411_0233.mp3?dest-id=482433","url_secure":"http:\/\/traffic.libsyn.com\/preview\/podcast411\/411_0233.mp3","content_title":""},"player":"\u003Ciframe id=\"embed_4623649\"  title=\"411 iTem 0233 - Aaron Mahnke - Host of the Lore Podcast\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4623649\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/tdest_id\/482433\/render-playlist\/no\/custom-color\/337ab7\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen\u003E\u003C\/iframe\u003E","extra_content":[],"display_download_link":true},{"item_id":4570772,"premium_state":"free","item_slug":"411-item-0232-jennifer-briney-host-of-the-congressional-dish-podcast","item_title":"411 iTem 0232 - Jennifer Briney host of the Congressional Dish Podcast","release_date":"Aug 6, 2016","comment_count":0,"item_body_clean":"411 iTem 0232 - Jennifer Briney host of the Congressional Dish Podcast Give us a call - 206-666-4357 Send us an email - podcast411@gmail.com   Links Mentioned in the Interview: Congressional Dish - Website Congressional Dish - iTunes link Congressional Dish iOS App Congressional Dish Android App Podcast Movement WTF with Marc Maron - iTunes link The Majority Report with Sam Seeder - iTunes link Audacity to Podcast - iTunes link NetRoots Nation iRig Mic Lav 2 Pack iRig Mic HD BossJock App  My Speaking Events     ","item_body":"\u003Cp\u003E411 iTem 0232 - Jennifer Briney host of the Congressional Dish\nPodcast\u003C\/p\u003E\n\u003Cp\u003EGive us a call - 206-666-4357\u003C\/p\u003E\n\u003Cp\u003ESend us an email - \u003Ca href=\n\"mailto:podcast411@gmail.com\"\u003Epodcast411@gmail.com\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ELinks Mentioned in the Interview:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.congressionaldish.com\" target=\n\"_blank\"\u003ECongressional Dish - Website\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/congressional-dish\/id572967793?mt=2\"\ntarget=\"_blank\"\u003ECongressional Dish - iTunes link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/app\/congressional-dish\/id948356937?mt=8\"\ntarget=\"_blank\"\u003ECongressional Dish iOS App\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/play.google.com\/store\/apps\/details?id=com.congressionaldish.android.congressionaldish\"\ntarget=\"_blank\"\u003ECongressional Dish Android App\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/podcastmovement.com\" target=\"_blank\"\u003EPodcast\nMovement\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/wtf-with-marc-maron-podcast\/id329875043?mt=2\"\ntarget=\"_blank\"\u003EWTF with Marc Maron - iTunes link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/majority-report-sam-seder\/id402306412?mt=2\"\ntarget=\"_blank\"\u003EThe Majority Report with Sam Seeder - iTunes\nlink\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/audacity-to-podcast-how-to\/id378425347?mt=2\"\ntarget=\"_blank\"\u003EAudacity to Podcast - iTunes link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.netrootsfoundation.org\" target=\n\"_blank\"\u003ENetRoots Nation\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"http:\/\/www.bhphotovideo.com\/c\/product\/1214370-REG\/ik_multimedia_ip_irig_miclav2p_in_irig_mic_lav_for.html\"\ntarget=\"_blank\"\u003EiRig Mic Lav 2 Pack\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"http:\/\/www.bhphotovideo.com\/c\/product\/1025502-REG\/ik_multimedia_ip_irig_michd_in_irig_mic_handheld_condenser.html\"\ntarget=\"_blank\"\u003EiRig Mic HD\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/app\/bossjock-studio\/id531205021?mt=8\"\ntarget=\"_blank\"\u003EBossJock App \u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/podcast411.libsyn.com\/speaking\" target=\n\"_blank\"\u003EMy Speaking Events\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n","item_body_short":"\u003Cp\u003E411 iTem 0232 - Jennifer Briney host of the Congressional Dish\nPodcast\u003C\/p\u003E\n\u003Cp\u003EGive us a call - 206-666-4357\u003C\/p\u003E\n\u003Cp\u003ESend us an email - \u003Ca href=\n\"mailto:podcast411@gmail.com\"\u003Epodcast411@gmail.com\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ELinks Mentioned in the Interview:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/www.congressionaldish.com\" target=\n\"_blank\"\u003ECongressional Dish - Website\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/congressional-dish\/id572967793?mt=2\"\ntarget=\"_blank\"\u003ECongressional Dish - iTunes link\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/app\/congressional-dish\/id948356937?mt=8\"\ntarget=\"_blank\"\u003ECongressional Dish iOS App\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/play.google.com\/store\/apps\/details?id=com.congressionaldish.android.congressionaldish\"\ntarget=\"_blank\"\u003ECongressional Dish Android App\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\"http:\/\/podcastmovement.com\" target=\"_blank\"\u003EPodcast\nMovement\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Ca href=\n\"https:\/\/itunes.apple.com\/us\/podcast\/wtf-with-marc-maron-podcast\/id329875043?mt=2\"\ntarget=\"_blank\"\u003EWTF...\u003C\/a\u003E\u003C\/p\u003E\n","full_item_url":"http:\/\/podcast411.libsyn.com\/411-item-0232-jennifer-briney-host-of-the-congressional-dish-podcast","image_content_id":12400771,"web_image_content_id":12400777,"image_url":"http:\/\/assets.libsyn.com\/content\/12400771","web_image":"http:\/\/assets.libsyn.com\/content\/12400777","primary_content":{"file_class":"audio","content_type":"Standard","url":"http:\/\/traffic.libsyn.com\/podcast411\/411_0232.mp3?dest-id=482433","url_secure":"http:\/\/traffic.libsyn.com\/preview\/podcast411\/411_0232.mp3","content_title":""},"player":"\u003Ciframe id=\"embed_4570772\"  title=\"411 iTem 0232 - Jennifer Briney host of the Congressional Dish Podcast\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4570772\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/tdest_id\/482433\/render-playlist\/no\/custom-color\/337ab7\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen\u003E\u003C\/iframe\u003E","extra_content":[{"file_class":"audio","content_type":"Bonus","url":"http:\/\/traffic.libsyn.com\/podcast411\/411_0232_bonus.mp3?dest-id=482433","url_secure":"http:\/\/traffic.libsyn.com\/preview\/podcast411\/411_0232_bonus.mp3","content_title":""}],"display_download_link":true},{"item_id":4511544,"premium_state":"free","item_slug":"thoughts-on-podcast-movement-2016-and-podcast-hall-of-fame","item_title":"Thoughts on Podcast Movement 2016 and Podcast Hall of Fame","release_date":"Jul 13, 2016","comment_count":0,"item_body_clean":"Let me start by saying KUDOS to the Podcast Movement Team (Dan, Gary, Jared, Mitch and all the Yellow Shirts). Podcast Movement 2016 was the best podcasting event I have been to and I have pretty much been to them all. It had a great mix of indie podcasters, business podcasters, Radio Podcasters - both as attendees and speakers. It also had the talks and the place to hang out physically together - that was really key to the success. We had 4 people at the Libsyn booth and we were slammed the entire time. PM14 and PM15 were good - PM16 was GREAT!!!. Even my wife commented on how well it was run. Again Kudos to everyone involved with putting on PM16. I can\u2019t wait for August 2017 for the next Podcast Movement. Obviously for me - Wednesday night and the Podcast Hall of Fame induction will be something I will never forget and I was so glad to share the night with my wife. I am honored to go into the Hall of Fame and really love that I was able to go in with two of my good friends - Mignon Fogarty (AKA Grammar Girl) and Gary Leland (AKA Podcast Pickle) - See picture. Speaking of the Hall of Fame one thing I am really proud of is everyone one in the hall of fame has been a guest on (or host of) podCast411. I even went through and found all the interviews I still had live and below is a playlist player that has all the interviews I did with Hall of Fame members and only those interviews. (Note - My interview with Todd Cochrane - ep 22 was pulled a long time ago for audio quality reasons along with my other first 30 eps - I will try and find Todd\u2019s interview and get it cleaned up and reposted). I hope you take some time to listen to those 12 interviews below - it will really show you how podcasting has changed over the years. It has been an incredible 12 year run and the Induction into the Hall of Fame is something I really cherish - thanks to all in the academy that selected me for this great honor. Thursday and Friday at Podcast Movement were incredibly slammed for us at the Libsyn booth. Thanks to all that came by and dropped off their business cards - seems quite a few of you had something good in your wallet. At one point I counted over 180 different podcasters cards on the table. Many of the shows cards were completely wiped out. So many people looking for shows to listen to and interview. We also gave out a couple hundred plus t-shirts to libsyn customers - this years color was a nice deep Red. There were so many Red shirts on Friday it looked like an episode of Star Trek that was not going to end well for the extras. It was great hanging out with fellow libsyner\u2019s - Elsie, Krystal and Dave. Libsyn is a company where some of us work remotely - and these events are often the only times we get to meet face to face. Amazingly - even with 4 people at the booth - most of the time - we still were too busy to handle all the traffic. Even when sessions were going on we were still slammed. I guess it really helps when you roll out great new features (destination stats, publish audio to youtube) the week before and announce a big partnership with iHeartRadio the first day of the conference. Great Job to our dev team for really making our message an easy one at the conference. The one thing that was sad was I did not get out to any of the sessions - per above we were slammed. The only two I went to - I was speaking in. My - Yes All the marketing advice for your podcast is BS session was really well received. And I think I am starting to see a swing in the pendulum. Previously it had all been about monetizing your podcast - but when I started that session saying it is ok not to monetize - it was very well received. I had quite a few people come up to me afterwards thanking me for saying that. Seems there are more and more podcasters that well just want to podcast. I think some people are tired of having the \u201cmonetize your podcast\u201d mantra shoved down their throat 24 \/ 7 \/ 365 - some podcasters (many podcasters) really are GASP doing this for a hobby and personally I can\u2019t think of a better hobby. It will be interesting over the next 13 months to see if this is a trend or a blip. Now go and listen to some old episodes of Podcast411 and see what those in the Hall of Fame have for you for advice on podcasting.    ","item_body":"\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003ELet me start by saying KUDOS to\nthe Podcast Movement Team (Dan, Gary, Jared, Mitch and all the\nYellow Shirts).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EPodcast Movement 2016 was the\nbest podcasting event I have been to and I have pretty much been to\nthem all. It had a great mix of indie podcasters, business\npodcasters, Radio Podcasters - both as attendees and\nspeakers.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EIt also had the talks and the\nplace to hang out physically together - that was really key to the\nsuccess.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EWe had 4 people at the Libsyn\nbooth and we were slammed the entire time. PM14 and PM15 were good\n- PM16 was GREAT!!!. Even my wife commented on how well it was\nrun.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EAgain Kudos to everyone involved\nwith putting on PM16. I can\u2019t wait for August 2017 for the next\nPodcast Movement.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EObviously for me - Wednesday\nnight and the Podcast Hall of Fame induction will be something I\nwill never forget and I was so glad to share the night with my\nwife. I am honored to go into the Hall of Fame and really love that\nI was able to go in with two of my good friends - Mignon Fogarty\n(AKA Grammar Girl) and Gary Leland (AKA Podcast Pickle) - See\npicture.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003ESpeaking of the Hall of Fame one\nthing I am really proud of is everyone one in the hall of fame has\nbeen a guest on (or host of) podCast411. I even went through and\nfound all the interviews I still had live and below is a playlist\nplayer that has all the interviews I did with Hall of Fame members\nand only those interviews.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cspan style=\"font-size: 12pt;\"\u003E(Note - My interview with\nTodd Cochrane - ep 22 was pulled a long time ago for audio quality\nreasons along with my other first 30 eps - I will try and find\nTodd\u2019s interview and get it cleaned up and\nreposted).\u003C\/span\u003E\u003C\/em\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EI hope you take some time to\nlisten to those 12 interviews below - it will really show you how\npodcasting has changed over the years. It has been an incredible 12\nyear run and the Induction into the Hall of Fame is something I\nreally cherish - thanks to all in the academy that selected me for\nthis great honor.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EThursday and Friday at Podcast\nMovement were incredibly slammed for us at the Libsyn booth. Thanks\nto all that came by and dropped off their business cards - seems\nquite a few of you had something good in your wallet.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EAt one point I counted over 180\ndifferent podcasters cards on the table. Many of the shows cards\nwere completely wiped out. So many people looking for shows to\nlisten to and interview. We also gave out a couple hundred plus\nt-shirts to libsyn customers - this years color was a nice deep\nRed.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EThere were so many Red shirts on\nFriday it looked like an episode of Star Trek that was not going to\nend well for the extras.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EIt was great hanging out with\nfellow libsyner\u2019s - Elsie, Krystal and Dave. Libsyn is a company\nwhere some of us work remotely - and these events are often the\nonly times we get to meet face to face. Amazingly - even with 4\npeople at the booth - most of the time - we still were too busy to\nhandle all the traffic.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EEven when sessions were going on\nwe were still slammed. I guess it really helps when you roll out\ngreat new features (destination stats, publish audio to youtube)\nthe week before and announce a big partnership with iHeartRadio the\nfirst day of the conference.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EGreat Job to our dev team for\nreally making our message an easy one at the conference.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EThe one thing that was sad was I\ndid not get out to any of the sessions - per above we were slammed.\nThe only two I went to - I was speaking in. My - Yes All the\nmarketing advice for your podcast is BS session was really well\nreceived. And I think I am starting to see a swing in the\npendulum.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EPreviously it had all been about\nmonetizing your podcast - but when I started that session saying it\nis ok not to monetize - it was very well received. I had quite a\nfew people come up to me afterwards thanking me for saying\nthat.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003ESeems there are more and more\npodcasters that well just want to podcast. I think some people are\ntired of having the \u201cmonetize your podcast\u201d mantra shoved down\ntheir throat 24 \/ 7 \/ 365 - some podcasters (many podcasters)\nreally are GASP doing this for a hobby and personally I can\u2019t think\nof a better hobby. It will be interesting over the next 13 months\nto see if this is a trend or a blip.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003ENow go and listen to some old\nepisodes of Podcast411 and see what those in the Hall of Fame have\nfor you for advice on podcasting.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E \u003C\/p\u003E\n\u003Cp\u003E\u003Ciframe style=\"border: none;\" src=\n\"\/\/html5-player.libsyn.com\/embed\/destination\/id\/142829\/height\/400\/width\/600\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/no-cache\/true\/render-playlist\/yes\/custom-color\/fa071d\/category\/Hall-of-Fame\/\"\nwidth=\"600\" height=\"400\" scrolling=\"no\" allowfullscreen=\n\"\"\u003E\u003C\/iframe\u003E\u003C\/p\u003E\n","item_body_short":"\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003ELet me start by saying KUDOS to\nthe Podcast Movement Team (Dan, Gary, Jared, Mitch and all the\nYellow Shirts).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\"font-size: 12pt;\"\u003EPodcast Movement 2016 was the\nbest podcasting event I have been to and I have pretty much been to\nthem all. It had a great mix of indie podcasters, business\npodcasters, Radio Podcasters - both as attendees...\u003C\/span\u003E\u003C\/p\u003E\n","full_item_url":"http:\/\/podcast411.libsyn.com\/thoughts-on-podcast-movement-2016-and-podcast-hall-of-fame","image_content_id":12199501,"web_image_content_id":12199501,"image_url":"http:\/\/assets.libsyn.com\/content\/12199501","web_image":"http:\/\/assets.libsyn.com\/content\/12199501","extra_content":[],"display_download_link":false}]