The Perfect Storm - iOS 17 and Q1

Feb 28, 2024

For those getting Programmatic advertising and with a large back catalog, Januarys revenue likely was a big drop vs Decembers revenue.  Even for those with small back catalogues there was still going to be a drop.  There is a seasonality to Programmatic ads - where Q4 is the best quarter and Q1 the worst quarter.  With...

How to Get your own Transcript in Apple Podcasts - Using Libsyn & Temi

Jan 29, 2024

edited - 3/8/24

Apple just announced they will be supporting Transcripts in Apple Podcasts with the roll out of iOS 17.4 and this is for ALL podcasts big and small.  If you do nothing - your show will get the transcript Apple creates for your show.  And for most people that is good enough.  If that is you - you can...

Podcast Apps that Support Video Podcasts

Oct 6, 2020

I get asked often about Video podcasts and if someone should do a video podcast to go with their audio podcast or in place of it.  Some think Video is the next big thing in Podcasting.  Actually Audio was the next big thing in Podcasting.  Back when podcasting started many of the most popular podcasts were Video...

Privacy does really matter in Podcasting

Oct 13, 2019

(This article original was posted in Podcast Business Journal on June 6th 2019 - I am re-posting here so as to make on going updates on this topic)

There is no opt-in for podcast listeners when it comes to tracking.

Let me rephrase and emphasize that: THERE IS NO OPT-IN IN PODCASTING FOR TRACKING LISTENERS AND THEIR...

Sorry Virginia there is no such thing as the perfect length for a podcast.

Apr 29, 2017

One of the first questions I get about podcasting and likely the most common question overall for this space is “What is the right length for a podcast?”   Sadly there are a bunch of at best “fake news” reports on this with bad info based I am guessing on assumptions and pulling data from their nether regions. ...