The Perfect Storm - iOS 17 and Q1

Feb 28, 2024

For those getting Programmatic advertising and with a large back catalog, Januarys revenue likely was a big drop vs Decembers revenue.  Even for those with small back catalogues there was still going to be a drop.  There is a seasonality to Programmatic ads - where Q4 is the best quarter and Q1 the worst quarter.  With...